Ruby’s texting feature utilizes a 10-digit long code (10DLC) phone number, and the text messages you send through the Ruby app are considered Application-to-Person (A2P) messaging by our contracted telephony provider, Twilio.

The Federal Communications Commission (FCC) in accordance with the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act of 2003, rolled out new A2P requirements to reduce spam/unwanted messages that will ultimately result in a full blocking of all unregistered message traffic by all US carriers (including Twilio) beginning on August 31, 2023.

If you want to use Ruby’s texting feature on your local number*, you will need to fill out the registration form that is linked below. Ruby will then complete Twilio’s 10DLC registration on your behalf, as well as cover the one-time registration fee for your brand, campaign vetting fees, ongoing monthly fees and monthly usage fees. The registration process typically takes 7-10 business days. 

You can get more information about the registration process in general at this link and your messaging responsibilities from Twilio here. If you are completing the registration as a sole proprieter, as part of the registration our provider Twilio will send a One Time Password (OTP) to your cell phone number as part of the registration process. 

Terms and Conditions Requirements
Specific and compliant language must be included in both your Privacy Policy and Terms & Conditions. Below are samples of each, with language that is required on your website for texting registration to be approved.

• Privacy Policy:
  1. "All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding
  aggregators and providers of the Text Message services."
  2. “Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.”
• Terms and Conditions:
  {Program/business name}
  1. {Insert program description here; this is simply a brief description of the kinds of messages users can expect to receive when they opt in.}
  2. You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
  3. If you are experiencing issues with the messaging program, you can reply with the keyword “HELP” for more assistance, or you can get help directly at {support email address or toll-free number}.
  4. Carriers are not liable for delayed or undelivered messages.
  5. As always, message and data rates may apply for any messages sent to you from us and to us from you. {message frequency}. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
  6. If you have any questions regarding privacy, please read our privacy policy: {link to privacy policy}

Opt-In Requirements
In addition to the above, our receptionists will need to ask for consent from your potential new clients as to whether or not they are okay with receiving texts from your business. We need to ask this of all potential new clients before dialing your line or taking a message. The specific language that we must use and relay verbatim is as follows:

"Just to confirm, (Your Company Name) may send automated texts related to your inquiry or service. Message frequency may vary. Message and data rates may apply depending on your mobile carrier plan. 

Terms of Service are available at (terms and conditions URL will be listed here) and Privacy Policy is available at (privacy policy URL will be listed here). 
At any time you can reply HELP to get more help or opt out completely by replying STOP. Do you consent to receive these text messages from (Your Company Name)?
Please reply ‘yes’ or ‘no’."

The response captured from the caller will be included in your messages.

Opt-Out Message
The first SMS you send to your customer will now have a standard ‘Opt-out’ message. Should the customer reply with STOP, per industry standard any further SMS attempts to that customer will not be sent. Any other reply from the customer will be interpreted as implied consent to continue receiving messages.

*Ruby toll-free numbers will no longer have texting capability, due to new, strict requirements for proof of recipient consent to receive texts from toll-free numbers.  This is in order to remain compliant with updated FCC regulations, and Ruby is unable to support communicating this proof for all recipients. If you would like to utilize the SMS feature, Ruby is happy to provide a local phone number, which would need to be registered before you are able to use the SMS feature.